We are living in the age of technological advances. Development in our society began to happen post the World Wars, where in Industrial revolution started changing the face of economies. With evolution of Information Technology we first heard the Radio and later the TV that could capture pictures from the air and show it on the TV box.
What a difference the Internet has made to our lives. No other invention has had such a mass transformational power over the entire human society, enterprise, business, economy as well as the political systems, education and the world communities and nations at large.
With better technologies, companies can create a stronger brand image [18] and thus increase sales. On the other side, it is easier for customers to receive a kind of acknowledgement; feeling that they did not waste their time [3]. Nowadays, people live a busy life and shopping online is time consuming for them [4]. Marketing communication includes expenditure on direct response marketing rather than the old standard mass communication; E-marketing is seen as a promotional as well as informational tool [25].
E- communities [19] or moderated group chat [20]-where customers with similar interests can interact-are strategies to build relations through Internet [18]. This new era of commerce is beneficial for marketing logistics [25], a global presence, to establish and maintain a competitive edge, shorten components of supply chains, for cost savings and research advantage [26].
They should be understandable and easy to search information needed. Moreover, it must continuously be up-to-date for most recent information about the company; customers like to see modification in the website [4]. Programs should be set up to find out which kind of customers are interested and what can keep customers coming back.
A company should create a Web site with unique SME knowledge and should not put Web links that are not completed [6]. There are different marketing strategies for the Internet: 1 Targeting — This is different from the traditional segmentation because the customers come to you, they initiate contact, control information flow and control message content. Accessibility is primordial for customers.
Sometimes the products are not available on the Web site and consumers hesitate before getting this particular product. To increase their confidentiality, recognized vendors should be mentioned on the Net. Authenticity is important for both sellers and products. Otherwise, a low price strategy should rely on cost advantage and high volume to be able to compete.
The industry has to be the first providing unique services to always be ahead of competitors. In fact, the FAQ, through Internet, can save over one million dollars by providing what customers want.
It also reduces online catalogue processing costs and cycle time [6] [9]. Other than that, grouping and ranking the content of the Web site is effective so as to group consumer needs and to provide a good structure for navigation of the Web site according to a consumer [7]. Competition must now be based on speed instead of size of corporations for development because product life cycles are too short to increase fast enough. What is needed are high quality information about the product, service and corporate needs and fast and effective delivery process.
Continuous information-based value to customers can lead to comparative advantage [6]. Since Internet is innovating in a really fast way, companies need to continuously change and marketers agree that by the time a new product comes into the market, it will already be obsolete [31]. However, the Internet is not really safe since there are no modern online international payments systems resulting into frauds [30].
It is an activity where business transactions take place via telecommunication networks, especially the internet. It is useful for sharing business information, maintaining the business relationship and conducting business transactions by the means of telecommunication network. The word E-commerce means electronic commerce i. The term electronic commerce is used to describe a new online approach to performing traditional functions such as payment and fund transfer, order, entry and processing, invoicing, cargo-tracking, etc.
E-commerce electronic commerce is the activity of electronically buying or selling of products on online services or over the Internet. The term was coined and first employed by Dr. Electronic commerce draws on technologies such as mobile commerce , electronic funds transfer , supply chain management , Internet marketing , online transaction processing , electronic data interchange EDI , inventory management systems , and automated data collection systems.
E-commerce is in turn driven by the technological advances of the semiconductor industry , and is the largest sector of the electronics industry. Modern electronic commerce typically uses the World Wide Web for at least one part of the transaction's life cycle although it may also use other technologies such as e-mail. E-commerce is supported by electronic business. In the United States, California's Electronic Commerce Act , enacted by the Legislature, and the more recent California Privacy Act enacted through a popular election proposition, control specifically how electronic commerce may be conducted in California.
Citation Type. Has PDF. Publication Type. More Filters. Managing E-commerce industry in India. This study explores the E-Commerce management in Indian market, including a few with significant international brand profiles. It contributes by concluding secondary data and getting insights into … Expand. E-commerce as a toolkit for digital marketing trends. E-Commerce represents the cutting edge of success in this digital age as a symbol of globalization and in many ways its leading feature.
E-Commerce stands for the process of buying and selling … Expand. Digital promotional strategies for multi-brand retail fashion stores in India. Impact Factor : 3. Competition is expected to continue, with Ecommerce companies experimenting with different ways to attract … Expand.
View 1 excerpt, cites background. The rise of regional languages for digital marketing is increasing continuously.
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